About us
We Don’t Claim Expertise. We Claim Responsibility.
Coffee from Yemen is not something you “launch.”
It’s something you carry—carefully, humbly, and with the awareness that it comes from a land that has endured far more than it ever deserved.
We are not here to impress you with technical terms, certifications, or the loud confidence the world expects from brands.
We are here to do something quieter:
to honor a heritage that began long before any of us existed.
Where It Started
Centuries ago, on the terraced mountains of Yemen, coffee found its first home. It's not in cafés or in marketing campaigns but in the hands of farmers who treated the plant like a responsibility passed down through generations.
These hills—still scarred by drought, conflict, and time—continue to grow some of the world’s most honest coffee.
We simply roast what they grow. Nothing more heroic than that. Nothing less.
Our Purpose Is Simple
We want you to experience Yemeni coffee the way it deserves to be experienced—not as a luxury, not as a commodity, but as a story.
A story of:
- Survival without spectacle
- Craftsmanship without applause
- Land that refuses to give up
- People who work quietly, faithfully, despite everything
Our job is not to embellish their story. It is to protect it—and deliver it to you with honesty.
Why Yemen Matters
Because Yemen gave coffee to the world.
Because its beans fueled global trade and success, while the country remained overlooked.
And because today, despite conflict and uncertainty, Yemeni farmers still rise before sunrise and climb unforgiving mountains to harvest what their ancestors once protected.
Every bag you receive carries:
- The hands that picked each cherry
- The terraces carved generations ago
- The patience of families who continue this work as an act of identity, not industry
We don’t drink Yemen because it is rare. We drink Yemen because it is truthful.
Who We Are
We are a small team led by curiosity, not ego.
By humility, not expertise.
By respect for Yemen’s heritage, not the desire to shine above it.
We exist to create:
- A moment of stillness
- A connection between you and the farmer
- A sense of meaning in a world running too fast
If we succeed in that, then the cup has done its job.
In the End, It’s Not About Us
It’s about the farmers.
It’s about the land.
It’s about the resilience inside every bean.
We are just the bridge—quiet, careful, grateful.
Thank you for choosing to walk this path with us, one cup at a time.